What is MMITA?

MMITA is the first-ever mobile app to combine augmented reality (AR) with social interaction.

3D virtual objects and graphic designs that used to be mere visual spectacles are no longer just that — with MMITA, you can do much more. You can turn digital assets into interactable, holographic objects; you can scale, orient, and adjust them to your heart’s content; more than that, you can even leave your mark on this digital realm by placing them down and binding them to your real-world location.

But perhaps the most exciting thing is how your placed virtual object becomes more than just a landmark, evolving into an art installation set in the MMITAVerse — ready for all to see, interact with, and marvel at.

From capturing and recording every virtual moment and digital interaction to the community aspect of sharing content on a global feed, MMITA enables its users through every function and every feature.

In the MMITAVerse, everyone is encouraged to share their creations, empowered to create immersive experiences, and enlightened when combining realities.

Read more: What is augmented reality (AR)?

If you’ve ever played the mobile game Pokémon GO or tried out Instagram’s dynamic AR filters, chances are, AR has entertained you in the past in some way. With MMITA, we wanted to extend the vision of AR’s interactivity above and beyond that; instead, we wanted MMITA to serve as a blank canvas that could give everyone an equal opportunity to become artists and creators themselves.

Regardless of whether you’re just a curious, casual user with a passing interest in AR or a professional who works with 3D designs every single day, you can upload your favorite graphic designs, 3D assets, and more with just a quick and simple registration. From there, you’d be able to place virtual objects, build your world, and enhance the immersion.

MMITA’s unique position as the vanguard of AR-driven social media apps is supported by the app’s most remarkable features thus far — the three interfaces: MMITAVerse (the camera), the map, and the activity feed. 

1. MMITAVerse

By positioning and placing virtual objects using the app’s in-built camera function, users are able to establish the MMITAverse and view it through their own camera lens.

2. The map

Within a proximity of 5 meters, users can see objects placed by other users, too, combining separate realities in a universally shared experience.

3. The activity feed

The portal to a global community, the feed is a platform for every user to share snapshots of interactions, their experiences, and creations with friends and followers alike.